Introduction
Apple Inc. is one of the biggest American multinational company dealing in consumer electronic devices such as iphone and ipod, computer software as well as commercial computer servers the best known being Macintosh computers. The company has created a very exceptional reputation about its consumer electronic market, more specifically in America. If the company wants to enter North Korea, it will have to use one of the many entry methods available. The paper discuses three of these market entry strategies (direct exporting, foreign manufacturing and licensing) are what this paper aims to discuss.
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