1998
In January, Starwood Lodging completes the acquisition of Westin Hotels & Resorts. With the completion of the purchase, Starwood is renamed Starwood Hotels & Resorts. In February, Starwood completes the acquisition of ITT Sheraton Corporation. Starwood’s portfolio now includes more than 650 hotels and resorts in more than 70 countries worldwide.
The first W Hotel opens in December in New York City. Designed to offer the personality and individuality of an independent, one-of-a-kind hotel – while guaranteeing the reliability and superior level of amenities and services travelers desire – the W brand adds style and personality to the industry.