The socially responsible organization is guided by the spiritual values of the founders or heads (e.g., Greyston Bakery). In a values-based organization, the owners or heads are not guided by any particularly religion or spirituality. Mitroff and Denton (1999) suggest that each model has a fundamental, underlying principle of hope. The principle of hope expresses the organization’s basic principle of trust. If an organization places trust in its values and ethical principles, performance, productivity, and profits should follow.