A winter park was chosen as the service setting for the present study. Although, this setting is appropriate for the study of customers’ atmospheric experiences and the linkage to their feeling of joy, additional research using other types of hedonic services is necessary to verify the validity, reliability, and the extent to which the presented findings can be generalized. One suggestion for future research is to study customers’ atmospheric experiences and their linkage to the feeling of joy using a festival as a setting as the environmental cues of festivals are multifaceted (e.g. Lee et al., 2008). Consequently, using other service settings would not only be interesting, but also necessary to verify the validity and reliability of findings from this present study.