Lastly, if you have created a prestigious name brand that can deliver on quality as well, then customers will often be willing to pay a higher price. For example, think of a silver bracelet from Tiffany’s and a similar silver bracelet from Zales. While the product might be very much the same, the brand names carry very different price and value perception. So Tiffany’s will always have a much higher price tag on their products then Zales or most any other jeweler for that matter could ever charge.