AHP technique is used in this research to properly prioritize the elements of the marketing mix, so there are three levels of variables in this research model:
Level 1. Propose: is to select a proper marketing mix to export Saveh pomegranate.
Level 2. Indexes: to find these indexes, interviews was done with experts in public and private sector in Saveh witch where related to pomegranate export activities and 6 indexes are