The third business unit strategy is a focus strategy. An organization pursuing this strategy realized that different segments of the market have different needs and attempts to satisfy one particular group. This might involve, for example, a restaurant that targets families, a clothing store that targets larger individuals, or a retail business that targets a particular ethnic group. Big ‘N’ Tall clothing stores for men and Dress Barn for women have successfully used this strategy to gain a loyal following among an often neglected group of consumers.