sider extending the overseas business.
Even though modern transport and communication
technology facility people to connect each other distantly,
spatial distance still exerts an important influence on
MNEs CSR in host country. Personal contact between
actors increases the perception of attachment and the
likelihood of an empathetic response [23]. Research in
social psychology suggests that the feeling resulting from
an individual imagining himself or herself in another
person’s position (that is, imagine interpersonal distance
to be zero) make sure that one person help another
appropriately (what helper give is just what recipient
want) [24-28]
. Greater spatial distance leads to top manager
to be less able to feel in the like situation as host country
stakeholders live. As a result, the greater spatial distance
is, the more likelihood of inconsistency between MNE
CSR offer and local stakeholder’s appeal, the more likely
they disapprove MNE CSR, thus also weaken the MNE
CSR effort on market performance. Therefore: