Activist organizations of all kinds, both on the right and the left, have grown much more aggressive and effective in bringing public pressure to bear on corporations. Activists may target the most visible or successful companies merely to draw attention to an issue, even if those corporations actually have had little impact on the problem at hand. Nestle, for example, the world’s largest purveyor of bottled water, has become a major target in the global debate about access to fresh water, despite the fact that Nestle’s bottle water sales consumer just 0.0008% of the world’s fresh water supply. The inefficiency of agricultural irrigation, which uses 70% of the world’s supply annually, is a far more pressing issue, but it offers no equally convenient multinational corporation to target