Briefly describe the company’s business
Describe the significant features of the company’s products.
Describe the market potential for the company’s products.
Describe the financial goals of the company (e.g., reaching $2 million in sales in the new market in two years, profitability in three years and specified levels of sales and after-tax profits within four years).
Describe the purpose of the plan and its relation to the attainment of the company’s financial goals.