Role of Internet
With the use of internet, it is possible to transmit/receive information containing images, graphics, sound and videos. ISP industry can offer services as:
Linking consumers and businesses via internet.
Monitoring/maintaining customer's Web sites.
Network management/systems integration.
Backbone access services for other ISP's.
Managing online purchase and payment systems.
The internet is designed to be indefinitely extendible and the reliability of internet primarily depends on the quality of the service providers' equipments.
Benefits of Internet:
Doing fast business.
Trying out new ideas.
Gathering opinions.
Allowing the business to appear alongside other established businesses.
Improving the standards of customer service/support resource.
Supporting managerial functions.
Limitations:
Security
Privacy
Threats: Hackers, viruses etc.