Bellure are the producers of various low-cost perfumes which are claimed to have an identical smell to a
selection of high-end L’Oreal fragrances, such as Miracle and Anais Anais. Bellure’s perfume is supplied in
bottles and packaging which L’Oreal allege is similar to their own and is advertised by use of comparative tables
demonstrating which perfume smells like which L’Oreal fragrance.