As the current approach is one of a conceptual nature, the authors aim to direct their future
studies focusing on: (1) providing a better definition, from a marketing perspective, of the local
communities, (2) structuring a set of indicators to be used in the assessment of the sustainable
development of the local communities, (3) making more clear, both conceptually and operationally,
the content of the marketing of the local communities, and (4) measuring the marketing contribution
to the sustainable development of these communities.