Society changes continuously, and trends – whether economic, social or lifestyle -subsequently impact on tourism. It is important for the tourism sector to assess these changes at an early stage. Existing policies regarding products and services, marketing and investments, all demand appropriate adjustments or adaptations as per changes in market preferences and behaviour.
The marked decline in mortality rates for those aged 45 years and over during the past decade is an imperfect measure of improvement in the nation's health. Most indicators of chronic disease and disability suggest an increased pool of poor health. Specific medical advances and broad social changes explain the seemingly contradictory data from the National Health Interview Surveys. The health of future cohorts of adults is likely to be quite different.