The channel mix an airline pursues should be researched thoroughly, prioritized and supported by technology that is robust and agile — able to quickly evolve as airline merchandising techniques become increasingly sophisticated. By partnering with an experienced technology provider, such as Sabre Airline Solutions®, airlines have access to industry expertise and decision-support tools that support each step of the merchandising cycle, including channel strategies. The key then is for airlines to enter the ancillary market with optimal execution and to continue strong, drawing on their creativity and data analytics to better define their offerings and the most profitable channel mix.