New product launches exude sophisticated advancement
The rising sophistication of consumers led to increased demand for advanced beauty and personal care products, especially those with value-added benefits. This was underpinned by the desire, ranging to create a better image for themselves. During 2014, manufacturers were thus keen to incorporate multiple benefits, aiming to create more value for consumers including convenience, cross-category benefits and more. For instance, hair care products with BB cream effect that offered up to 10 benefits from sun protection to moisturising functionality.