A Psychocentric tourist seeks cultural attractions that are easy to consume, on the
other hand allocentric tourist wants to explore the destination’s cultural heritage
more deeply. McKerner states that “Distance is closely correlated to the
psychological profile of visitors, with the more adventuresome willing to travel
the longest distances”. Allocentrics travel more frequently to unfamiliar and
further away destinations than psychocentrics. McKerner states that “cultural
distance exerts equal or greater impact on demand than physical distance”, this
meant that a person’s psychological profile is seen when a person is taken out
from his/her comfortable and familiar environment and thrown into unfamiliar
culture and remote destination in the ways of reaction and behavior.