In the context of this paper sports tourism will be viewed as more than what Ritchie
and Adair (2004) define sports tourism to be – “travel to participate in a passive (e.g.
sports events and sports museums) sport holiday or an active sport holiday (e.g. scuba
diving, cycling, golf)”. An alternative definition of sports tourism as “a three-dimensional
concept involving travel away from home to play sport, watch sport or to visit a sport
attraction (e.g. hall of fame, stadium) and includes both competitive (i.e. tournaments,
championships) and non-competitive activities (i.e. recreational hiking, biking)” (Graham
et al., 2001) also fails to capture many of the activities occurring outside the
active/passive dichotomy described by Ritchie and Adair.