Section 9: Online Marketing Strategy
Like it or not, most customers go online these days to find and/or review new products and/or services to purchase. As such, having the right online marketing strategy can help you secure new customers and gain competitive advantage.
The four key components to your online marketing strategy are as follows:
Keyword Strategy: identify what keywords you would like to optimize your website for.
Search Engine Optimization Strategy: document updates you will make to your website so it shows up more prominently for your top keywords.
Paid Online Advertising Strategy: write down the online advertising programs will you use to reach target customers.
Social Media Strategy: document how you will use social media websites to attract customers.