- The strategy was very simple, and that was just to be the best at what we do: To provide the best service. I’ve not taken one advert to market the studio, and the whole thing has grown very organically by word of mouth, I wanted it to develop by reputation. Once, Placebo led the second band in, and once they came and had No.1 hit with that single with the recording here, the words spread to their friends, so just grown out very organically and we’ve developed the clients based of people who come based purely on the fact that they know when they come here, they going have a fantastic experience, and that all comes back to my strategy of just being the best at what we do: The best equipment, the best operators, the best staff to look after them, the best environment. And I think in any business that’s a good context to have and a good strategy to have.