Price in the marketing mix of BMW
It is no doubt, that with such good technology, and with top of the mind positioning, BMW is a premium priced car and motorcycles company. Prices of BMW cars can vary by a great deal, depending upon which series, model or extras the buyer intends on purchasing. What can be said though, is that BMW cars are not aimed at everybody, as they are more expensive compared to other cars because of their image and technology, and they are also more expensive for repairs and general maintenance.