As for relationships of production, they refer to the ways and means through which people provide for their livelihood. Here I will not go into a full-fledged analysis of all relationships of production existing in our society, but I will focus on the four conditions that seem to be decisive in affecting relationships of consumption. The first process, characterizing the information age as a result of its networking form of organization, is the growing individualization of labour: I refer to the process by which labours contribution to production is defined specifically for each individual, with little reference to collective bargaining or regulated conditions. If the industrial era consisted, in terms of the labour process, of taking a population of peasants and craftsmen and bringing them into socialized conditions of labour, the information age is exactly the reversal. It is the de-socialization of labour and the increasing flexibility and individualization of labour performance.