“We received continued feedback from consumers. We’re all in the same side now,
so issues are collectively discussed, briefed and solved. This is how market research
should be – identify the insight, immediately look to implement it and then look to
identify the next insight. This process solves many of bias issues which come with slow
reporting and response latency in traditional research.”
case study questions
1. What did the BrandsEye team use market research for?
2. What methods did they use to gather data?
3. How did they apply the insights they gained?
chapter questions