Who Killed the Customer - DVD
In the excitement of a new deal, don’t forget loyal and long-term customers.
Ensure your staff keep their existing client relationships front of their minds. There’s a buzz in the air at Nicholson’s Office Supplies. Slap-up lunches… late night sessions perfecting the presentation… action the instant the prospect rings. The deal is all but closed, and the new customer is getting everyone’s full attention. “Treat him like gold dust,” says the MD, and they do.
Tower Assurance used to be treated like gold dust too. But they’ve been using Nicholson’s for years now, and the treatment they get is rather different.
Who Killed the Customer? puts customer relations under the microscope – and shows why every customer, old or new, should get VIP treatment.
Who could benefit?
Managers and supervisors responsible for setting customer care standards
Front-line staff who come into direct contact with customers
Support staff with internal customers
Sales representatives, telesales and administrative staff
Key learning areas
Remembering colleagues and staff are also customers
Old customers are just as important as new and prospective ones
Taking responsibility and using initiative
Setting and monitoring customer care objectives
Balancing Sales strategy between new and old customers