7.1.3. Reducing total cost of bus mode
There are several measures to reduce the cost of bus such as adjusting fare structure, offering
concession on purchase of monthly tickets, etc. Table XIV provides that for every 5% decrease in total
cost of bus, number of bus riders will increase by 0.3%. For every 5% decrease in total cost of bus,
jitney ridership will decrease by 0.1%. For all other available access modes, decrease in ridership is not
so significant.