The merging of fashion and music cultures quickly translated into the now common practice of seating celebrities in the front row of fashion shows, giving credibility to the fashion labels in the minds of consumers. Becoming a celebrity himself through this practice, Gianni Versace went on to dress some of the world’s most distinguished people of his time, including Princess Diana of Wales.
Versace’s celebrity also helped to establish the celebrity of others, launching the careers of “supermodels” like Naomi Campbell, Cindy Crawford, and Christy Turlington. Actress Elizabeth Hurley was virtually unknown before wearing the now famous “Safety Pin Dress” when she accompanied Hugh Grant at the premiere of Four Weddings and a Funeral in 1994.