The potential target market for Teleflora is the existing customer who needs online access to the website. Teleflora can do the internet marketing by providing information through web site and e-mail. Through the website, the new florist and promotion can be introduced to the customer. This will save the customer time to come to the actual shop. The repeating order can happen. With delivery service, the customer would feel it easier to order from Teleflora.
To move the business function online is possible. With the above internet marketing that we do with the existing customer, it will create good experience them. They are willing to share those experiences through social media including distribute Teleflora website. It will get more interest to those who have same need. At the end, Teleflora can gain more customer based. Teleflora can also expand the order method through website and another channel for repeating customer.