so for example of the printer from our customers perspective first it extremely fast we've increased the printing speed by ten per cent over our present model second it very easy to use and maintain this means anyone in the organization can quickly learn its main features and how to do basic troubleshooting.... if there is a paper blockage the whole cover lifts up so that you can easily remove the crumpled sheets........... it allows several print jobs to be dealt with at the same time ok so we've covered the three key benefits for the customer.... at our marketing strategy for the next year