WASHINGTON, DC (June 12, 2015) – LEGO Systems, Inc., makers of the world’s leading construction toys, today joined the White House in celebration of the Week of Making, June 12 -18, with a series of activities that amplifies the importance of play, prototyping and making in the coming year. LEGO Systems will initiate hands-on, minds-on making activities at the National Maker Faire in Washington, DC on June 12-13, again in September at the 2015 World Maker Faire and at the 2015 Innovation Festival hosted by the Smithsonian and USPTO. With a goal of inspiring more makers across the country to bring their ideas to life, the company kicks off the “Are You a LEGO® Maker?” challenge today giving up to 50 makers the opportunity to receive prototyping kits to help realize their innovative ideas. The company will also provide inspirational maker content through its YouTube channel and LEGO Club magazine, which reaches more than 2 million children. For more information on National Week of Making visit http://www.whitehouse.gov/nation-of-makers and follow #NationofMakers on Twitter.
“The same inventive spirit at the core of the maker movement is also at the core of every LEGO building experience. The introduction of the LEGO® MINDSTORMS™ robotic toolkit in 1998 accelerated the LEGO System of Play as a prototyping tool among builders around the world,” said Michael McNally, senior director, brand relations for LEGO Systems. “Since that time, inventors of all ages and all levels of expertise have prototyped their inventions with LEGO robotic sets and bricks, creating everything from a baseball mudder to a braille printer to a pancake maker. Many of these inventors manufactured products based on these prototypes that were often patented and sold to the public, so we look forward to seeing what the next generation of makers builds to life.”
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, MINDSTORMS and brick and knob configuration are trademarks of The LEGO Group. ©2015 The LEGO Group.
About “Are you a LEGO Maker?” Competition
No purchase necessary. Many will enter; only 50 will win. For US residents 13 years and over only. Enter between June 12 and July 13 2015. Sponsor: LEGO Systems, Inc. Void where prohibited. See www.LEGO.com/Maker for full Official Rules.