In the marketing strategies to attract customer, (Didd, Simkin, Pride and Ferrel, 2006) a company must
project an image; a functional and psychological picture in consumer’s mind that is acceptable to its target market. Corporate image is established and developed in the consumers’ mind through communication and experience (Andreassen and Lindestad, 1998). This image is believed to create a halo effect on customers’ satisfaction judgment as well as to have the same characteristics as self-schema with regard to influencing the buyers’ purchasing decision, whereby good corporate image stimulates purchase from one company by simplifying decision rules.