adolescents’ smoking behaviour. It also reexamine
other environmental factors, advertising influences, and its association with
adolescents’ smoking behaviour. Based on extensive review of literature, adolescents’
attitudes towards smoking is proposed as a possible mediating variable in the relationship
between advertising influences and adolescents’ smoking behaviour. Finally, this study
develops a set of propositions on the basis of theory research, and provides a concluding
remark for future research.