As with all other chapters, the opening vignette, Ethical and Societal Issues, Information
Systems @ Work, and chapter-ending cases are all new. New, real-world examples are provided throughout the chapter to maintain the reader’s interest and to demonstrate the actual
application of the topics being discussed. New end-of-chapter questions and exercises are
included.
Customer relationship management and supply chain management are included in the
section on the multistage model for e-commerce. The section on e-commerce challenges has
been rewritten to emphasize the issues of trust and privacy as well as identity theft. Many
suggestions for online marketers to create specific trust-building strategies for their Web sites
are offered, as are several tips for online shoppers to avoid problems.
The section on electronic and mobile commerce applications is fully updated with new
material and examples of companies using electronic and mobile commerce to increase revenue and reduce costs. Many new and innovative applications of m-commerce are discussed.
The “Global Challenges for E-Commerce and M-Commerce” section has been rewritten
to highlight challenges associated with all global systems: cultural, language, time and distance, infrastructure, currency, product and service, and state, regional and national laws.
New examples have been added to illustrate the threats of e-commerce and m-commerce.
The section on strategies for e-commerce has been expanded to include more material on mcommerce. Several examples of companies that can help online marketers to build a successful
Web site are offered.
The technology infrastructure section has been expanded to include a discussion of the
latest technologies used for both e-commerce and m-commerce.
The section on electronic payment systems has been updated with new solutions as well
as solution providers. A table has been added to compare the various payment systems.
Making payments using cell phones such as a credit card is also discussed