Search optimization techniques are not the magic sauce that will automatically bring your site to the top of Google’s page rankings, however. seo isn’t a cure-all for an ineffective site—it can increase the traffic volume to your site and make things easier to find, but it can’t improve the quality of your site content. seo techniques ensure that your site is well formed and lessen the possibility that you have inadvertently hidden important information while constructing your site. Over the long run, though, only good content and many reference links from other highly ranked web sites will get you to the first page of Google search results and keep you there.