In early 2013, US-based specialty fashion retailer Nordstrom Inc. (Nordstrom) was chosen as America's favorite fashion chain in a customer study conducted by research firm Market Force Information . In the survey conducted among 4,000 customers, Nordstrom was ranked high on attributes like customer service, ambiance, return policy, merchandise selection, ease of finding items, designer lines, unique clothing, and dressing rooms. According to Janet Eden-Harris, chief marketing officer for Market Force, "Nordstrom has cultivated a distinctive brand over the past century, and while it's known for its selection of designer clothing, its real claim to fame is quality customer service."