Opportunities:
Expansion into Emerging Markets: The increase saturation and self-cannibalization of the US market makes its
international strategy even more important. Starbucks has made good inroad into many countries, with India
recently joining the list with a joint venture entry.18 Starbucks has a great growth potential in further expanding
into the emerging and developing markets. They can leverage their size, experience, financial prowess and
efficiencies to make new market share.19
Expanding Product mix and offerings: Starbucks recently started to expand their product mix by venturing into
the Tea and fresh juice product offerings with a smart acquisition strategy.20 This provides significant
opportunities for Starbucks.