Trust and social acceptance in vital towards the adaptation of the sensing as a service model. If sensor owners
do not trust the sensing as a service, the entire model will fail. In order to win the trust, a long term change
management process is required. It needs to be supported by increasing the awareness about inner-workings
and benefits of the model. New privacy protection and security protocols [41] need to be introduced in order to
make the model sustainable by winning the trust of all parties involved.