Library of Congress Cataloging-in-Publication Data
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. -- 14th ed.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-13-216712-3
ISBN-10: 0-13-216712-3
1. Marketing. I. Armstrong, Gary (Gary M.) II. Title.
HF5415.K636 2011
658.8--dc22