the second dynamic driving change in ebay was the addition of fixed-price selling options. during its early years,open auction was the only option buyers and sellers had. sellers put up an item for sale with a designated starting price for a period of one to 10 days and sold to the highest bidder. in 1999, ebay augmented that core method with a fixed-price,"buy it now" option. two years later,it took that concept much further with the introduction of ebay stores. with ebay stores,a seller could create an online "storefront" within ebay. the feature allowed sellers to post items more quickly,making it easier for high volume sellers to do business. it also gave fixed-price options with no bidding whatsoever and virtually eliminated the sales period for an item