Coca-Cola tried something of the sort. Well, not exactly that. The company unlocked the Bond in the brand with its 'Unlock the 007 in You' campaign prior to the release of Skyfall. It includes a TVC with actors singing the classic theme song instead of spouting staid dialogues as well as some intriguing on-ground activities. Just for a few minutes, Coke allowed civilians to be Bond. Customers went up to a specially designed vending machine at a train station in Antwerp, Belgium, and were greeted with this message "Go to Platform No 6. You have 70 seconds to unlock the 007 in you".