Large-scale Tanabata festivals are held in many places in Japan, mainly along shopping malls and streets, which are decorated with large, colorful streamers. The most famous Tanabata festival is held in Sendai from August 6 to August 8. In the Kantō area, the biggest Tanabata festival is held in Hiratsuka, Kanagawa for a few days around July 7. A Tanabata festival is also held in São Paulo, Brazil around the first weekend of July.
Although Tanabata festivals vary by region, most festivals involve Tanabata decoration competitions. Other events may include parades and Miss Tanabata contests. Like other Japanese matsuri, many outdoor stalls sell food, provide carnival games, etc., and add to the festive atmosphere.
Tokyo Disneyland often celebrates the Tanabata Festival featuring a greeting parade with Mickey as Altair and Minnie as Veg