Support of sales force; agree with the sales team and key customers on promotion and campaigns in conjunction with marketing (product specific content for communication)
and provide information about extraordinary sales volumes to monthly sales.
- Adjust and align regional/ local Product Introduction Plans (PIP); hold specific technical product trainings and deliver sales related product trainings for both staff members and customers.
- Responsible for the development and implementation of regional/ local product strategy in conjunction with the BU as well as for the planning activities in the region/ country (Sales Action Plan, Regional Marketing Plan).
- Responsible for business with product groups (follow-up of defined KPI).
- Responsible for consolidated integral margin of the product group.
- Define positioning of product line (specification and pricing) by distribution channel and developing channel specific marketing and sales strategies with short and long term focus.
- Responsible for allocating funds to products/ product groups during the complete life cycle of a product. Balancing the allocation for his complete product portfolio and striving to improve brand awarenes