Under the step four condition, ongoing business assistance to Franchisors’ performance has reached a
significant level of p < 0.001, the effect of communication and social responsibility to franchisors’
performance is reduced from β2, 0.418 to β4, 0.345 and β2, 0.466 to β4, 0.342 respectively, and
reaches the significant level of p < 0.001 and p < 0.01 respectively. Therefore, H6 and H7 were
supported by the data. These results showed that ongoing business assistance has partial mediating
effects on the relationship among communication, social responsibility and franchisors’ performance
perceived by franchisee satisfaction.