To be creative, one must develop new paradigms. A paradigm is a model or framework. An example of a quality-inhibiting paradigm is that suppliers should be treated shabbily because they need the company more than the company needs them. In reality, creative companies form partnerships of mutual respect with suppliers. Developing a new paradigm can also benefit an organization by giving a business a new twist, thus leading to a new source of revenues. The accompanying Leader in Action insert (page 283) describes a paradigm shift by a financial leader.