Choosing to lead a sustainable lifestyle can be rewarding and beneficial to future generations, though it is not without its fair share of challenges. With savvy marketers and the need for every product to have a competitive advantage, labeling may not always indicate that a product is truly green. Whether the label indicates “Earth Friendly” or “Green”, some advertising will leave an eco-conscious shopper duped into buying a “fake” green product. Green product selection often involves making trade-offs between multiple environmental impacts. We are here to help demystify green products and arm you with the knowledge for making an informed sustainable product selection.