There’s not much that can be said about Example’s music that isn’t already known to most; infectious electro-pop meets rap that makes a habit of imbedding itself within the head and refuses to leave, no matter how hard you may try.
‘#Hits’ is thus exactly what is says on the tin, a sixteen track compilation of Example’s most successful songs to date (alongside a few remixes) all collected on to one CD. Whether it’s the catchy hooks on ‘Kickstarts’ and ‘Changed The Way You Kissed Me’ or the electro-house vibes found in ‘Watch The Sun Come Up’, ‘#Hits’ showcases the fundamentals in how to ride a commercial breakthrough.
Having recently signed a multi-million dollar deal with Epic Records, this is Example’s last release with Ministry of Sound and in a similar fashion to Biffy Clyro’s ‘Singles 2001-2005’ ‘#Hits’ is the product of a label looking to squeeze the last bit of money out of a departing artist. It’s fortunate for them therefore that this compilation is packed with chart smashing hits that are bound to attract dedicated fans and casual listeners alike in their hordes as summer fever continues to spread across the UK.
That’s not to say Example is a flawless artist however. With only one track from mediocre ‘The Evolution of Man’ to be found on the compilation it’s also clear there’s a heavy reliance upon his breakthrough record ‘Won’t Go Quietly’ to shift CD’s off the shelves. The inclusion of three remixes and a VIP add a bit of variety to the tracklisting but on a musical level fail to excite unfortunately.
‘#Hits’ may be an unnecessary release, one that even Example has distanced himself from but it’s also a must-have for fans who don’t already possess this charismatic artist’s music. Love him or loathe him, there’s no denying Example knows how to write a hit though and ‘#Hits’ is well worth throwing into the glove compartment of your car for a sunny day.