This paper aims to explore the incentives that influence China's vegetable processing firms’ decisions to adopt food safety/quality standards. To date, there are no formal studies that systematically investigated food processing firms how to comply with wide range of food safety and quality standards in developing countries. To fill this void, this paper explores the incentives that influence on establishment decision with regard to food safety/quality controls in Chinese vegetable industry. More precisely, we investigate the relationship between the degree of implementation of food safety/quality standards and firm's internal and external factors. We conduct the analysis in two steps: (1) to identify the major factors that affect firms’ food safety standards’ “adoption status”, that is, whether or not a firm adopted any of the standards; and (2) to determine what influenced the “adoption intensity”, that is, the number of standards a firm adopted. Finally the results are expected to provide policy implications for food safety regulation and promote adoption of standards in Chinese vegetable processing sector.