In the advertisement of product, the many worlds leading companies had been influenced by a large number of cultural distance theory dimensions that using framework in the process of marketing. It can be helpful in the aspects of the understanding to culture, economic, social and human behaviour between company and target group. In this section, providing examples from brand companies that successful in global marketing. The cultural orientation of Hofestede who created culture distance theor. There are a lot of people agree with his framework and widely to apply it.