Dell mainly uses customer segmentation in its market strategy along with the product segmentation where it is targeting several market segments and designing separate products or offers for them. On one hand, geographically, Dell has segmented the market into the US/Americas, EMEA and Asia Pacific-Japan where each area has different pricing and marketing strategies. On the other hand, demographically, there is no age, gender or race bias but income, occupation and education play a role in deciding the customer needs and hence the product offer.