These studies suggest that eating disorders among men may be more related to conformity to constructs of femininity rather than masculinity. Though, muscularity-oriented eating disorders are asso- ciated with masculine norms [18 ]. Finally, a few recent studies in this area examine media portrayals of diet and physical activity and how they influence men and women. Media portrayals of men depict them as unconcerned about weight issues and that dieting is exclusively a female behavior [20]. Two other studies showed that consumption of certain types of media (e.g. men’s maga- zines) were associated with both men and women’s drive for muscularity [21,22]. Taken together, the recent liter- ature suggests research on diet and physical activity is increasingly considering the importance of gender and gender norms but the research is still limited.