To harness the power of the Internet, firms digitize their offerings. This process acts as an
especially disruptive force. 68 We are all familiar with the impact that the digitization of
music, books, and movies has had on brick-and-mortar sellers. Web applications such as
TurboTax and LegalZoom are replacing professional tax accountants and attorneys. Online
gaming is the fastest-growing segment in the $55 billion video game industry. 69 One thing
is for sure: Everything that can go digital will—creating some losers and some winners.
Online digitization is thus both a threat and an opportunity.